The Fly on The Wall

Confessions of a Start Up

Wednesday, July 06, 2005

The Knives are out!

Well it's started! As soon as we announce we're having a crack at the big boys, we get both the brewing duopoly here in Australia arcing up.
Firstly, we get a call from the Australian Rugby Union telling us to remove the picture we have on our site of 2 Australian Rugby players who are both holding our beers in their hands. We have to remove them as they are under contract to one of the Duopoly, Tooheys, even though the picture was taken at a charity event that WE sponsored.

Next, if anyone has seen the NEW Blowfly Label we produced (and you voted for) you will notice its an old retro label with Blowfly Beer ORIGINAL on it.
Only this month has the OTHER brewing company re-released its most popular brand, Victoria Bitter (VB) as a retro label with Victoria Bitter ORIGINAL plastered across it, in a not dissimialr fashion to ours.

Ah, imitation is the highest form of flattery.

Up yours.


At 9:28 PM, Blogger Matt said...

Oh they are after the open source model sounds simmilar to the battles Linux has had with Microsoft and SCO in the IT world .

At 11:51 PM, Anonymous Martin Oetting said...

Liam, here's my rooting for you, all the way from Germany! :-) By the way, thanks to you, I got in touch with James and Johnnie in London the other day, we met and have been having some good exchange with them eversince. Too bad I missed you, though. Cheers.


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